Kering wants to reassure investors the most anxious. Gucci, engine results of the group headed by François-Henri Pinault in 2016 and 2017, is not about to seize. With its flamboyant styles, their artistic director, Alessandro Michele, has ” created a demand for a new type of luxury. It will never end, “said its CEO, Marco Bizzarri, Thursday, June 7, in Casellina, near Florence, seat of the Italian brand, during a press conference, a few hours after having presented to 80 financial analysts of the sector, his plan of battle to pass the cape of” 10 billion euros in turnover, long-term “.
Believing him, the brand, which generated $ 6.2 billion to € 15.5 billion in sales from Kering last year, is able to exceed Louis Vuitton, as the first luxury brand in the world. The flagship of LVMH would have generated eur 9.3 billion of sales, according to the calculations of the analysts of HSBC.
Louis Vuitton and Gucci ” are part of the same championship “, now claims Mr. Bizzarri. But, spike, the leader, the growth of the brand with the double G is “more vivid” than that of Vuitton. “We will take the leadership, it is only a matter of time,” claims the CEO.
In 2017, the Italian brand saw its sales grow by 43 %. It has ripped at the French Hermès the position of number two in the world of the luxury sector. Has a rhythm express, it has as well attained the objective it had set in 2016, before the same audience of financial analysts.
In fact, Gucci is experiencing crazy growth from 2015, the date of commencement of Mr. Bizzarri and the promotion of Alessandro Michele to the post of artistic director, replacing Frida Giannini. This pair has all of the ” dream team “. Following a conversation on the future of the brand, the first former head of Bottega Veneta, another subsidiary of Kering,…