Here’s an idea that should meet the parents of perplexity. The operator Prixtel launches, Wednesday, January 24, Blu, a new range of mobile phone completely free, funded by advertising. “In telecom, we sell the same thing for the last fifteen years, regardless of the age of the public. With Blu, we create the rupture in for 15-25 years, ” said David Charles, the founder of the SMES is installed at the Aix-en-Provence (Bouches-du-Rhône).
Unlike a phone plan classic or a prepaid card, the consumer must give his time and attention to advertisers to be able to call, send SMS or browse the Internet. “We’re winning lightning. This is the virtual currency of Blu. The customer can, for example, to watch advertisements, test apps, do surveys, etc, ” commented Mr. Charles.