Two hours. Today, it is the time required for the manufacture of a Dunlopillo mattresses in the factories of Adova Group in France. “But we need three weeks for delivery to our distributors,” said Jacques Schaffnit, president of the group formerly known as the Cauval Industries, which manufactures mattresses, Dunlopillo, Treca and Simmons.
Five months after his appointment at the head of the firm owned by the investment fund, Perceva, with the result of his recovery to the bar of the tribunal of commerce of Meaux in may 2016, a specialist in restructuring of companies, introduced Thursday, 23 November its strategy for industrial revitalization during a business seminar. “It’s very ambitious,” acknowledged the next day, Dominique Touchard, secretary to the committee business.
Adova hopes to “increase by 50 % group sales on the horizon 2022” for the rise to 315 million euros, approximately, and to achieve its first operating profit in the year 2019 “, and to submit to term an operating margin of around 10 %, shows that Mr. Schaffnit.
Improve profitability
This former at Valeo, Ascometal and Metaleurop account to take advantage of the healthy market of the bedding. Sales of mattresses and box springs were up 5.5% in 2016 in france, after a 4% growth in 2015, according to the research firm Xerfi. The market is expected to reach 1.9 billion euros by 2019, thanks to the aging of the population, in the interest of the French for ” good-sleeping “, makes Mr. Schaffnit, and back pain that encourages them to renew their bedding more frequently by paying more.
Adova also intends to expand its activity by entering into new product lines including high-end mattresses in latex, motorised beds or pillows. Some innovations should be presented, at the salon EspritMeuble which takes place in Paris from 2 to 5 December. Other should…
