Paris, 23 June 2017 – In the framework of the exhibition Vivatech, which was held from 15 to 17 June 2017, Worldline [Euronext : WLN], european leader and key player in the payments sector, and transactional services, and the Group credit Cards, have partnered to offer a new customer journey based on the chatbot, as a new channel of interaction between merchants and consumers. This new concept of “business conversational” put the effect in relation to the instant messaging Facebook Messenger of a consumer with the chatbot of a trader.
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In the Face of a fast-changing world of digital and to changes in patterns of consumption and trade (especially with the arrival of the Millennials), the capacity for innovation and a clear vision are vital to the growth and development in the payments industry. Our customers therefore rely on the expertise of Worldline in order to anticipate these changes and take advantage of transformative technologies. And for Worldline investing in innovation is a strategic issue.
Facebook, :, Snapchat, WhatsApp and other instant messengers will connect more than 2.5 billion people in the world, and enabling money transfers and interactions with brands and the merchants.
It is enough to open its application (Facebook Messenger for example) and find the brand with which it wants to communicate to start the conversation. It becomes easier for brands to stay in touch with their customers through a chatbot : a conversation can restart whenever they wish on this channel.
But the chatbots are also a simple way to provide online services (self-help and self-service with text, image, video, etc), creating a new channel for customer relationship management and the sending of information in “push” mode, while providing an additional way to collect qualified information and also the possibility to execute payments.
Worldline, a leader in payments transformation and digital, has teamed up with the Group credit Cards to offer a hand, a chatbot trader and an excellent integration of payment by credit card and by Paylib mode ” in-app “. The purchase path is done through the instant messaging Facebook Messenger, all user-friendliness, with a phase of fully integrated payment. For example, it is as well very easy to order a product such as a sandwich or a burger from the e-mail and validate the payment.
“The LAB by CB’s mission is to incubate the trends of tomorrow, and innovate with new customer paths integrating the payment. The collaborative approach of the LAB by CB leads us to develop partnerships thereby increasing the chances of detecting all the signals, even the weakest. The LAB by CB is a facilitator and an accelerator of the placing on the market of innovations are the most relevant. Our partnership with Worldline in the framework of the project trade-conversational illustrates the purpose of the LAB by CB and its proximity with the actors that anticipate the trends and new technologies in which CB will be keen to associate with a payment fluid, ergonomic and secure, ” said Philippe Laulanie, Director-General of the Groupement des Cartes Bancaires CB.
“Worldline is proud, for over 45 years, to contribute to and support the areas of banking and retail in the development of new uses and new purchase path, simplify, and secure interactions. Work with the LAB by CB represents for Worldline a great opportunity to show our ability of innovation and listening to the expectations of the different markets, ” says Marc-Henri Desportes, Deputy General Manager at Worldline.
Twitter: .@CartesCB and #Worldline launches a new concept of trade conversation, thanks to the #chatbots. Read the CP. #Vivatech
Facebook: In the framework of the exhibition #Vivatech, the Groupement des Cartes Bancaires CB and #Worldline launches a new concept of trade conversation, thanks to the #chatbots. Read the CP.
LinkedIn: In the framework of the exhibition Vivatech, the Groupement des Cartes Bancaires CB and Worldline launches a new concept of trade conversation, thanks to social bots. Read the press release.
About Grouping credit Cards
CB, integrator of innovation.
Created in 1984 to implement a system of payment by cards universal and interoperable system and a system of cash withdrawal in the atms in France, the Groupement des Cartes Bancaires CB, an organization non-profit, is the organ of governance of the system of payment by cards CB. CB had in 2016, 112 banks and payment institutions members located all over the world.
CB defines the overall architecture of the system, the rules and procedures of interbank and manages the risks. CB also defines technical standards, and safe and ensures that the products and services used in the CB system comply with the requirements of these standards. CB operates an information system, providing its members with data mining tools very efficient to fight against the fraud. Through the LAB by CB, CB innovates with its partners and imagine new paths to customers and the payment of tomorrow.
CB is the payment system leader in France with a 66.5 million cards CB outstanding, 57 136 Ticket Vending Machines, 1 490 144 contracts traders CB, 12.11 billion transactions for a total of 592.5 billion euros in 2016.
Worldline [Euronext : WLN] is the european leader and a global player of reference in the sector of the payments and transactional services. Worldline implements next generation service, allowing its clients to offer the final consumer of innovative solutions and fluids. Key actor of the B2B2C, rich of more than 40 years of experience, Worldline is used and contributes to the success of all companies and administrations, in a market in perpetual evolution. Worldline offers a unique Business Model and flexible, built around a portfolio of offerings, scalable and comprehensive to support end-to-end. The activities of Worldline is organized around three axes : Merchant Services & Terminals, Mobility & e-Transactional Services, Financial Processing & Software Licensing, including equensWorldline. Worldline employs more than 8,600 employees worldwide and generates a turnover estimated at around 1.5 billion euros on an annual basis. Worldline is a company of the Atos Group. worldline.com
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