“An expansion too early will cause problems,” predicted Lei Jun, the boss and founder of Xiaomi. Less than six months after his arrival in Spain, in November 2017, the chinese manufacturer of smartphones takes yet assault a new european country : France. On 22 may, he will inaugurate its first store in Paris, and promises to open others in several major French cities.
Who has already visited a store of the brand know that the universe of Xiaomi is quite original. In addition to smartphones, there is the “ecosystem” of the mark, namely, electrical equipment, ranging from the “rice-cooker” to the surveillance camera, but also products with less technological like towels or backpacks. These products are not manufactured by Xiaomi, but by companies in which the company has invested, in the image of Huami, become, in a few years, the world’s number one bracelets connected.