The channel TF1 has signed with the advertising agency Transfer agreement of marketing its advertising spaces, which will start in September 2017.
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With an audience share of 19%*, TF1 is an integral part of the audiovisual landscape in French community of belgium for more than 20 years. The opening of specific advertising on the belgian territory will :
viewers to receive ads tailored to their expectations and their consumption.
to the brands present on the belgian territory to communicate in a context of insertion premium on TF1.
Régis Ravanas, Deputy Director-General, Advertising and Diversification of the group TF1 : “We are very pleased of this partnership with Transfer whose expertise and dynamism have been able to convince us. Thanks to this agreement, viewers belgian will be able to see on TF1 advertisements that concern them. I am convinced that the competence Transfer and the quality of our programs will meet the expectations of advertisers and agencies. ”
Birgitta De Smet, CEO of Transfer : “Through its flagship programs and its very large success with the belgian public, TF1 is the chain and is ideal for a governed as a Transfer which, since its inception, had as its motto Premium content for premium campaigns. TF1 enables us to develop a commercial strategy, combining power and innovation. ”
About TF1 :
Every day, almost 1.7 million French-speaking Belgians, 38% of the population, watch TF1. Chain of family, events and direct, it offers a lineup of premium in the fields of entertainment, fiction, sports, cinema, youth, and magazines**. In its approach to innovation, the ambition of TF1 is to offer the most prestigious programs and meet the expectations of the public.
About Transfer :
Transfer is the only and unique advertising belgian specializing in TV and digital to national coverage, representing 34 channels French and Dutch speakers. Transfer is the advertising the most dynamic in terms of growth and has exceeded sales of the regulated past, such as Sanoma, Metro and The Future***. Transfer and its 17 employees have already won several awards and renowned as the best advertising TV assigned by the United Media Agencies (UMA) or the AMMA of gold as the best advertising agency media coverage.
Transfer was created in 2011 by Birgitta De Smet and Koenraad Deridder, with Fox Networks Group Europe & Africa.
*Source : CIM TV Sud / Arianna / Transfer, Persons Responsible for Purchases 18-54 years, All day, 2016, Live Consolidated, TTVSHR.
** Source : CIM TV Sud / Arianna / Transfer, 4+, Whole day, 2016, Live Consolidated, RCH.
***Source : Nielsen, Adstat, 2016.
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