The digital, ever-changing, today plays an essential role, upsetting the traditional patterns of marks. An evolution that Tecnifibre was able to integrate and that the brand embodies today with the launch of a new site. An architecture redesigned, new content, and features that are more intuitive… The site, redesigned and created by the agency Shiva Communication, offers a real immersion in the unique universe of the brand.
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The TecniMag : The best of the content
In addition to the presentation of product ranges, the site offers a new dimension in editorial fitting perfectly into the DNA of Tecnifibre, which is positioning itself as a “brand council”. The TecniMag, e-mag unique, and beautiful content.
Surrounding himself with international experts and the players of his team, the brand wants to share his passion of tennis and squash with the “insiders” of these sports in the process of sharing a unique content divided into 3 sections :
The Playlab, for more information on the hardware and break some misconceptions.
Inside the Tower, behind the scenes of the circuit (the various trades, life on the tournaments, the secrets of the athletes… )
Coaching, advice on physical preparation, nutrition, training… for more progress !
http://tecnifibre.fr/tecnimag
A Flagship to the brand’s image
It also lacked the new identity of the brand to showcase its image, at the level of the premium quality of its products and at the height of his ambitions.
To highlight the state of mind and the know-how of the brand, a new Flagship, with features that are more intuitive, allows to discover the different ranges of products and the athletes of team Tecnifibre.
Optimized for the new uses, the site must also allow the brand to assert its presence on the search engines. Versions in Spanish and japanese will be as well launched at the end of the month of June.
Visit tecnifibre.fr
About SHIVA COMMUNICATION :
Founded in 2002, Shiva, agency, digital culture, accompanies day-to-day brands in the definition and implementation of their communication strategies with strong DNA digital.
We work collaboratively, in the exchange and sharing by setting up process of co-creation and open-plan décomplexés. Our credo is : stay curious, open and humble in all circumstances. Our customers / references : Bouygues Immobilier, Hello bank! and BNP Paribas, Tecnifibre, RAJA, Valorplast, BASF Agro, Dassault Systems, Mutual Adréa, Abbvie, Mairie de Puteaux, Volkswagen Group, TCL Europe.
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