Start-up : learn from your failures

Book. Entrepreneurship is the topic of many books : a quick search on Amazon reveals more than thousand and seven hundred references in English and several hundreds in the French language. Why, then, write a new one ? There is still room to take : the publications are organized into three categories : handbooks, success stories, and publications to the thesis providing a lighting theme that is targeted.

The contractor needs more than a generic method in ten steps or theory final on the start-up, “help to reflect, so that he can determine, without ever forgetting the dynamic, exploratory and deeply iterative process of entrepreneurship,” says Bruno Martinaud. To undertake, it is, above all, learn to ask the right questions and accept many wrong answers, ” explains the serial entrepreneur in his trial Start-up.

The survival as the main criterion of success

The book thus does not deadlock on the chaotic aspect and unpredictability of the entrepreneurial development. If the unicorns (start-up valued at over a billion dollars) are all the rage, and many young people dream of creating the Instagram, WhatsApp and Blablacar tomorrow, there is only a Microsoft, an Oracle, a Google for one hundred thousand companies in the Silicon Valley. But Google would never have existed without the 99 999 companies that have, at the same time, failed, or less successful, recalls the author, who teaches business creation and innovation at the Ecole polytechnique.

“Speed up the fall to promote the rebound, this is a new challenge for the educational system ”

In many ways, Silicon Valley is a mythic place for entrepreneurs, has some unique features which one can make use of : the use of research in venture capital investment. And even if success is unlikely, we can allow ” a vast…

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