SFAM announces the appointment of Antoine Grenier as Executive Director – Finance and Insurance

Romans-sur-Isère, June 22, 2017 – SFAM leader of the French insurance brokerage affinity continues to strengthen its governance in order to accompany his or her exceptional development and bring its international deployment. The group announces the arrival of Antoine Grenier, expert of the insurance sector for the post of General Manager – Finance and Insurance.

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Former partner at the consulting firm PwC, Antoine Grenier is familiar with the group SFAM that he had advised at the opening of its capital Edmond de Rothschild Investment Partners in early 2016 and, more recently, on a raising of bank debt. He has now joined the team of Romans-sur-Isère with an ambitious roadmap.

In addition to strengthening the financial department and ensure issue of the financial information of excellence, Antoine Grenier will advise and accompany SFAM in its development strategy. It is based on an ambitious policy of organic growth and acquisitions. Both on the trades and historical trades devices or complementary with a view to diversifying the economic model of the group. It happens also to consolidate and enhance the international expansion of the group, already present in Belgium, Switzerland and soon in Spain. Finally, It will also have for mission the implementation of the group in Paris in order to enhance its visibility at national and international level.

Antoine Grenier says ” SFAM is today one of the most successful companies and exciting opportunities in the insurance sector. Spirit of innovation, agility, strategy development also describe the group as its founder and leader, Sadri Fegaier, a visionary entrepreneur who is not afraid of breaking the codes. Working with him, alongside his teams is extremely challenging. The group also happens on top in the Happy At Work 2017 companies where it is good to work in France… We are only at the beginning of the ” Success Story “, the possibilities of development are very wide. I am really excited to be joining the adventure. ”

An expert in the world of Insurance
Antoine Grenier, 47 years old, is a graduate of the University of Paris Dauphine. He began his career in the investment fund Siparex as chargé d’affaires. In 1998, he joined the audit firm PwC to Paris, then London for 6 years before returning to Paris. He was appointed a partner in 2008, in charge of the teams Corporate Finance and Transaction expertise in the insurance sector.

About the group’s SFAM :
Founded in 1999 and based in Romans-sur-Isère, the company SFAM is the leading French insurance broker for the products of mobile telephony and multimedia.
SFAM began its activity by marketing its insurance products within its own points of sale. In 2010, the company launches on the national market; it is the first broker to offer insurance PREMIUM (coverage of loss and damage from all causes) including a recycling service for smartphones. Relying on its teams of loyal, motivated and experts in their field SFAM is today a real success with more than 2 million managed clients and 2,500 business partners.
Strong of its experience in the field of distribution networks, the Group SFAM has expanded its activity in Europe while innovating in new areas: insurance, services, recycling of technical products with the company’s SMARTPHONE RECYCLE.
Today, the Group SFAM Development, with a share capital of 67 million euros, expects a turnover for 2017 of over 240 Million euros. The group is also present in Belgium and Spain.

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