Seb group – Acquisition of Swizzz Prozzz in Switzerland

The SEB Group is pleased to announce the acquisition of the swiss company Swizzz Prozzz, specializing in small hâchoirs manuals, equipped with multi-blades are very efficient.

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The products Swizzz Prozzz have been marketed previously under license across different brands of kitchen utensils, with a great commercial success ; the activity corresponds to a turnover pro forma annual of the order of 8 to 10 M€.

With this acquisition, Groupe SEB pursues its development in the kitchen utensils with products that are simple, easy to use, affordable, and highly complementary to its product ranges.

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