Paris inn group is continuing its approach to innovation with the start-up of the tourism

Paris, 26 June 2017 – Paris Inn Group, is a founding member of Welcome City Lab, is pursuing its policy of innovation and support of start-ups in Tourism, in that it opens the doors of its 32 hotels. Today, the Paris Inn Group and Optionizr are pleased to announce the launch of stock options on the reservation of rooms, for the first time in the hotel industry.

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Since its inception 12 years ago, Paris Inn Group is moderated by the willingness to undertake and innovate. That’s why she chose to become an accelerator of start-ups engaging with young companies to help them succeed. The past year has been launched a competition, with the Trophy Paris InnOvation, which had the objective to detect the start-up of the most innovative in the sector of hotels and tourism. Paris Inn Group has retained two, and has been open since its InnCubateur to OPTIONIZR and CLAPNCLIP in order to integrate and accompany them.

Paris Inn Group and OPTIONIZR announce the launch, in may of 2017 and for the first time in the hospitality industry, purchasing options on the reservation of rooms. This service, which had experienced a boom from air carriers and railway companies is now available to temporarily block of the rooms and their prices, including on tariffs, non-cancelable and non-exchangeable. This new novel service will enable the customers of the hotels Paris-Inn to better coordinate their travel before finalizing their reservation, while ensuring that their selection is still available and at the same price.

“We wanted to respond to the needs of our customers, we are constantly asking for more flexibility and services, for the organisation of their travel.” says Séverine Buffard, Deputy Director General of the Paris Inn Group.

These options are effective on the hotel Beauchamps, Best Western Premier Opera Cork, the Best Western Premier Opera Faubourg and Best Western Premier Faubourg 88. They will open soon to the rest of the hotel park of Paris Inn Group.

About the Inncubateur
On June 6, almost 40 start-ups were present to participate in the reverse pitch Paris Inn Group organized the Welcome City Lab. As the first and only hotel group to have joined the Welcome City Lab to the rank of partner, sponsor, Paris Inn Group has presented the areas in which it continues its innovative approach and for which it wishes to work with new innovative start-ups.

About Paris Inn Group : Paris Inn Group is both investor and manager of a fleet of 32 hotels 4 and 5* mostly located in Paris. 1 000 employees work on a daily basis to the achievement of exceptional performance : 87% annual occupancy rate in 2016, RevPAR is above its benchmark of 10% to 20%, and a PBIT average of 42% of its turnover to the year.
Through the creation of a Joint Venture hotel, the sino-French, Paris Inn Group and Plateno Group have the ambition to develop 100 hotels of category 5* under the name “House Albar”. Paris Inn Group performs to this day 75M€ turnover and aims to achieve 1 billion euros by 2030. More information on

About Optionizr : Optionizr deploys its system options in various sectors, including the world of entertainment, hospitality and air and rail transport. Its solution has been developed to apply to all sectors of ecommerce, and thus meet the needs of customers and dealers. The system, available today in 12 languages and over 100 currencies is fully configurable by merchants to amplify their marketing strategies, transformation, acquisition, clients and additional revenues. For more information, please contact : Tel :

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