Casino group announced on Monday 19 February that its subsidiary Monoprix has entered into exclusive negotiations to acquire Sarenza, the French site of online sales of shoes. The transaction, whose amount was not revealed, it must enable the sign of supermarkets located in the city centre to “complete the offer” and to strengthen themselves in the online sale, said the distributor in a press release.
“After the agreement with Ocado last November, which strengthens our position in the leader on deliveries of food products, Monoprix, with Sarenza, will position itself as a major player in e-commerce in non-food,” said Régis Schultz, president of Monoprix, in this press release.
Competition revived
For several months, Sarenza was looking for a new financial partner. Owned by Stéphane Treppoz, president, and Hélène Boulet-Supau, director-general, together with the fund, HLD, group of investors, led by Jean-Bernard Lafonta, and BPI France, the site has conducted several fundraisers since its inception in 2005. He claims “a number of cases [prior to feedback from controls] 250 million euros” in its last fiscal year. The site with 40 000 models is known for offering its customers a free return shoes which do not fit in a “period of one hundred days” and to be reimbursed in cash within 48 hours.
