An attractive interface, but an economic model fragile ? The question of the viability of the model arises since the launch in July 2016 Molotov, which offers to watch tv channels classic with a modern application, recalling that of the champion of video on demand, Netflix.
The company does not hide that she is currently seeking partners to pass a course. “The DNA of Molotov remains the same. It is a long-term project, we need funding to accelerate our development. We are aiming for profitability in five years “, 2021, ” explains Jean-David White, co-founder, with Pierre Lescure, the former president of Canal+ and Jean-Marc Denoual, an ex-executive of TF1.
If Mr. White refuses to communicate on the turnover or the result of the start-up, it ensures that the number of subscribers, which was only a few thousand, increases in recent months. “The beginning of 2018, we have really started to work on the monetization : at the time, we were recruiting 15 to 20 subscribers per day. Six months later, we engrangeons 650 new subscribers on a daily basis, and sometimes up to 1 500. “At this rate, the company appeal currently about 20,000 subscribers per month. According to Mr. White, the average income per subscriber is 8 to 9 euros per month.
Become a ” crossroads ”
If the “monetization” has not taken off quickly, is that to make Molotov available on all platforms or to include new channels in the tenders took a long time, not to mention a legal problem initial to prevent the registration, ” explains Mr. White. After you have built a team of 70 people, including approximately fifty engineers, Molotov is attached to build and retain a loyal audience, says Mr White. Six million “users” have downloaded the application and is to be registered on the platform. 40 % of them are “followers” looking at the more…