Madvertise (FR0010812230 ALMNG), AdTech French dedicated to mobile advertising, won the marketing of advertising spaces and digital mobile media (mobile apps, tablets and mobile sites) of Western France. A one-year term, this contract is designed to monetize all of the apps and mobile sites of Western France.
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With an audience of mobile internet to more than 5 million unique visitors per month[1], Ouest France is the leader of the regional daily press, and one of the daily most viewed in France in the category ” News & Information “. The site and mobile applications Western France recount all the news of international, national, regional and local real-time.
Western France will integrate the SDK (Software Development Kit) owner of Madvertise, unique solution for ad management in order to benefit from the set of solutions of Madvertise (purchase premium, programmatic on his Private Market Place, audience targeting, conditional, sync, TV, etc).
Gonzague de La Tournelle, Director General of Madvertise comments : “This new victory commercial demonstrates our ability to source publishers of very high quality and strong reputation and allows us to strengthen our portfolio of publishers in the field of news. It reinforces our position as French leader in the mobile advertising and confirm the relevance of our integrated offering. ”
About Madvertise
Founded in 2011, and chaired by Paul Amsellem, Madvertise is the régie independent mobile reference on the Premium segment in France. The company has developed a proprietary technology to optimize and maximize the visibility of the advertisers and the publishers. Present in 7 countries (France, Germany, Italy, Spain, England, Austria, Switzerland), it is among the leaders in its sector in Europe with an audience of 71 million unique visitors and more than 100 premium publishers to his credit. Madvertise also includes a consulting agency, and design, for the development of applications and mobile sites.
Madvertise is listed on Alternext Paris (FR0010812230 ALMNG).
More information on www.madvertise.com
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