Madvertise ad making in-house advertising group’s mobile marie claire, co…

Madvertise (FR0010812230 – ALMNG), AdTech French dedicated to mobile advertising, is pleased to announce the decision in régie advertising space and digital mobile media (mobile apps, tablets and mobile sites) of the Group Marie Claire. This includes nearly 17 premium brands such as Marie Claire, Cosmopolitan, Benefits, Eureka Health, Magicmaman, Family, or even Head to shape. The Group’s offer Marie Claire joins the network Madvertise, the N°1 in audience exclusive on the mobile in France, which brings together 26 million unique visitors each month[1] (71% coverage in France).

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With an audience of mobile internet to more than 5 million unique visitors per month[2], the Group Marie Claire is a media group French magazine publishing two magazines among the Top 10 brands of the category “Portals Specialist Female” the most visited in France : Marie Claire and Cosmopolitan. All of its brands, thus adding to the pack “Women” but also “Parents / Kids” of Madvertise with the brand Magicmaman.

The Group Marie Claire will include the SDK (Software Development Kit) owner of Madvertise, unique solution for ad management in order to benefit from the set of solutions of Madvertise (purchase premium, programmatic on his Private Market Place, audience targeting, conditional, sync, TV, etc).

Gonzague de La Tournelle, Director General of Madvertise commented : “the offer of The Group Marie Claire comes to enrich our portfolio of publishers in the field of women’s magazines with the contribution of strong brands and powerful, in a context where advertisers ask frames broadcast on the worlds most premium. We will accompany the group on the commercial aspects, technical and creative, thanks to our unique expertise and recognized on the mobile “.

About Madvertise

Founded in 2011, and chaired by Paul Amsellem, Madvertise is the régie independent mobile reference on the Premium segment in France. The company has developed a proprietary technology to optimize and maximize the visibility of the advertisers and the publishers. Present in 7 countries (France, Germany, Italy, Spain, England, Austria, Switzerland), it is among the leaders in its sector in Europe with an audience of 71 million unique visitors and more than 100 premium publishers to his credit. Madvertise also includes a consulting agency, and design, for the development of applications and mobile sites.

Madvertise is listed on Euronext Growth Paris (FR0010812230 – ALMNG).

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