LeadMedia Group (FR0011053636, ALLMG, eligible PEA PME) a Specialist in targeting and the generation of qualified leads for the e-commerce and brands, today announced the appointment of Sylvain Billault for the position of Director of Commercial and Partnerships.
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Sylvain Billault has more than 18 years of experience in the digital advertising and e-commerce. He began his career in the central purchasing office of advertising space at Optimedia, a subsidiary of the Publicis group. Strong qualities of its commercial, Sylvain accesses quickly to the position of Director of customer care at DoubleClick, acquired by Google. He then joined the price comparison kelkoo.fr the Yahoo! group, where he worked for almost eight years and various positions of responsibility such as Responsible for offering Yahoo! Direct or Partnerships Manager, before taking charge of the commercial management.
“In a competitive context in strong evolution, operational excellence to the business plan is at the heart of our concerns,” said Xavier Latil ceo of LeadMedia Group. “2017 is shaping up to be a strategic year for LeadMedia Group. There is no doubt that through his course and his knowledge of the industry, Sylvain will contribute to re-energise our growth.”
Sylvain Billault, director of commercial and partnerships of LeadMedia Group concludes : “I am very excited to join the team of LeadMedia Group and thus participate in the renewal of society. I want to leverage my many years of experience, gained within commercial lines of industry-leading companies, in the service of an ambitious project of development of commercial offers to the international “.
About LeadMedia Group :
Founded in 2008, listed in Paris on the Alternext market and eligible for the PEA PME, LeadMedia Group is a major player in the digital sector as a provider of integrated services for online marketing and solutions provider of data marketing. A strong portfolio of proprietary technologies and innovative rich media assets including the websites Shopbot, BuscaDescontos or BlackFriday, LeadMedia Group has developed real expertise in the ” data marketing “. Present in 5 countries, the company is labelled “innovative company” by bpiFrance (ex Oseo) since march 2011.
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