Keyrus accompanies China Express Airlines in the design and deployment of its platform, d…

Strategic partner of SAP Hybris’, Keyrus is today the first company to successfully deploy the module dedicated to air transport, SAP Hybris, Travel Accelerator, to China Express Airlines. With this new platform, Keyrus proposes a connector key-in-hand with one of the leading reservation systems for travel products, TravelSky (GDS).

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Levallois/Shanghai, July 4, 2017 – an international Player in the areas of Data Intelligence and Digital, and Management consulting and business Transformation, Keyrus announces that it has designed and implemented with success the new platform of online sale of China Express Airlines, a regional airline leader in China.

China Express Airlines also known as Huaxia Airlines, is the first regional airline private in China. From its hub in Chongqing, in the South-West of China, the company serves tens of medium-sized cities throughout the country. With a development plan is very ambitious in the coming years, which relies in particular on the dynamism of the aviation market in Asia and the massive adoption of online channels, China Express Airlines expressed the need to accelerate its transformation to digital. The implementation of the Hybris solution from SAP, coupled with the deployment of new services, now allows China Express Airlines to position itself as a leader in the changes the digital world the journey.

Based on the module Travel Accelerator SAP Hybris, the first online version was available only 3 months after the start of the project (, on desktop as on mobile. In addition to the sale of air tickets for the chinese market, the platform also offers whole packages available for sale (hotels,…), as well as local products. Version 2, which will be available very soon, will also offer the sale of tickets and packages to international destinations.

To propose these online offerings, Keyrus has developed a connector with the main booking platform for travel products in China (GDS), TravelSky. This connector allows access to all offers of the company, as well as those of its partners, in China and in other countries.

In addition to the development of the online sale, China Express Airlines capitalizes on this new platform to enhance the knowledge of its customers and its prospects. The company may as well be force of proposal in the offers and packages that it offers to its partners, thus combining the implementation of a platform omnicanal with data analysis tools.

“The teams Keyrus dedicated to our project have understood our business needs and technology,” confirms Zhang Chunyu, in charge of e-Commerce activities to China Express Airlines. “The expertise of Keyrus in the design and implementation of the SAP platform is Hybris, and their constant search of the best optimizations allowed us to take a very short time, and thus to be the first platform production using SAP Hybris Travel Accelerator. ”

“We are very proud to accompany China Express Airlines in this strategic project on the market with very high potential of air transport in the Asia-Pacific area. It confirms our know-how and our ability to quickly deploy digital projects across the platform Hybris SAP. Keyrus Rapidstore®, our portfolio of services and tools omnicanaux, now offers a connector dedicated to the air transport system (GDS), rapidly deployable with other companies “, explains Thomas Alix, Deputy General Manager e-Commerce & Digital Keyrus APAC.

“Through this new platform, the Group Keyrus confirms the ability of teams to deliver projects in all sectors of activity. After the retail, luxury, B2B2C and B2B, it is now the tourism sector and of air transport as we speak, thanks to our know-how business coupled with our expertise in consulting and implementation of solutions. With this first global project based on the implementation of SAP Hybris Travel Accelerator, Keyrus once again proves its ability to position themselves on strategic projects of a large scale, ” adds Stephan Samouilhan, VP Digital Group Keyrus.



Keyrus, a creator of value in an era of Data and Digital
International actor of the council and of the technologies, a specialist in Data and Digital, Keyrus has for mission to help companies take advantage of the paradigm of the Data and of the Digital to enhance their performance, facilitate and accelerate their transformation and generate new levers for growth, competitiveness and sustainability.
Placing innovation at the heart of its strategy, Keyrus develops a unique value proposition on the market around an offer that is truly innovative and is based on the combination of three expertise of the major and converging :

• Data Intelligence
Data Science – Big Data Analytics – Business Intelligence – EIM – CPM/EPM
• Digital Experience
Innovation & Digital Strategy – Digital Marketing & CRM – Digital Commerce – Performance Digital – User Experience
• Management consulting & Transformation
Strategy & Innovation – Transformation Digitale – Performance management – Support Projects
Present in more than 15 countries and on 4 continents, the Group Keyrus employs more than 2 700 employees.
Keyrus is listed on the compartment C of the Eurolist of Euronext Paris (Compartment C/Small caps – ISIN Code: FR0004029411 – Reuters : KEYR.PA – Bloomberg : KEY:FP)
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