Monaco, may 17, 2017 John Taylor, leader of the exceptional real estate since 1864, with a network of 26 agencies in 14 countries, is modernizing its visual identity with a new logo, the third since its inception more than 150 years, as well as a new signature “” The best transactions are always the same signatures “.
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Make changes and evolve in an image is a real challenge, especially for a group with roots strong like John Taylor. This new identity, which respects both the past and the values of John Taylor, accompanied the acceleration of the development and allows you to open a new chapter in the history of the Group.
The new logo John Taylor has a strong character, elegant, modern, while remaining classic and true to the values of the Group combines tradition, integrity, expertise and innovation. The fundamentals of the brand (the angular structure of the logo, the red and black hues…) have been retained, in order not to create a strong break.
One of the major developments of the logo of John Taylor was in 1925, when a manager of the Group, the Major Barff, has discovered the symbol of Tai Chi during a trip to China and decided to affix it to the mark. Even if this time the sign was original, it has since been widely used by some trades. In the framework of the expansion strategy of John Taylor, this logo was no longer appropriate.
The new identity also includes a redesign of all communication tools and of the website ” responsive design “, offering a new range of upscale amenities, including virtual tours and videos of property of exception.
The new visual identity is supported by a video posted on the site that presents the new signature of the Group.
About John Taylor
Real estate specialist exception for more than 150 years, the Group John Taylor was founded in 1864 by John Taylor in Cannes and is now on 4 trades, transaction, rental, property administration and commercial real estate. John Taylor has been taken over by the Groupe Michel Pastor in 1996 and is chaired by Delphine Pastor since 2006. With a network of 26 agencies in 14 countries, the group continues to grow particularly in the United States, by signing an alliance with Corcoran, a reference player on the market of the residential real estate in New York
– In France, Aix-en-Provence, Cannes, Courchevel, Megeve, Meribel, Paris, St-Jean-Cap-Ferrat, St-Paul-de-Vence, St-Tropez, Valbonne
– International : Berlin, Doha, Lake Como, Geneva, Gstaad, Lausanne, London, Madrid, Malta, Mauritius, Milan, Monaco, Moscow, Riyadh, Manhattan, Brooklyn, The Hamptons, Miami, Palm Beach.
www.john-taylor.com
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