Paris, June 1, 2017 – INVIBES ADVERTISING, AdTech specializes in the digital advertising integrated in the editorial content (In-feed), announces the launch of its DSP (Demand Side Platform), a technology platform providing its entire inventory managed on a single interface, for transactions by real-time bidding. The development of this new solution 100% dedicated to the in-feed advertising increases the commercial potential of INVIBES ADVERTISING in a european market estimated at 5.7 Billion[1].
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Since the origin, INVIBES ADVERTISING proposed by the campaign management exclusively in Managed mode Services, which is reflected by the signature of an Insertion Order. Only the parties AdExchange, including the system of bidding between the campaigns, and SSP[2], incorporating the algorithms of dissemination & optimization of the campaigns on the sites of media partners, were 100% automated.
Now, using the DSP from INVIBES ADVERTISING within the solution Full Stack (DSP + AdEx + SSPS), agencies and advertisers have the choice of driving their campaign in Trading and to get access to the potential of the automated purchase on the formats developed by INVIBES. Customers will enjoy the benefits of the programmatic standard (Reach high, targeting, etc) with the benefits of the offer INVIBES : formats In-feed innovative & différenciants, reduction of intermediaries through a network of publishers directly managed, transparency with the inventory in the whitelist, etc
In addition, the Group provides an innovation noticeable in its DSP : the integration of its Creative Lab. In practical terms, the designers of INVIBES ADVERTISING are going to propose, directly on the interface, optimizations on the different elements that make up advertisements, In-feed, such as for example visuals, triggers, and hooks. For INVIBES, it is the market of the programmatic that opens, or 53% of purchases Display in 2016 in France, on a market estimated to be 639 M[3].
Nicolas POLLET, CEO and co-founder of INVIBES ADVERTISING, said : “By launching its DSP, INVIBES thus offers advertisers a full range of advertising solutions specialized in the In-feed, either in the purchase mode (Managed or Trading), or the type of goals (video views, visibility, traffic, etc). This is a key step of our development marks a strategic shift, and we are pleased to bring new perspectives to our customers and our shareholders. ”
About INVIBES ADVERTISING
Created in 2011, INVIBES ADVERTISING is an adtech specializes in digital advertising. It has developed an advertising solution that relies on a format In-feed (integrated in the media content) based on social networks and optimized for streaming on a closed network of sites and media (CCM Benchmark, Lagardère, The World, Team Media, and Prisma). Its clients are big brands (Carrefour, Danone, Groupe Mulliez, PSA, SBB, SNCF, Swissquote and Volkswagen). INVIBES ADVERTISING has the Pass French Tech 2016 and aims to maintain a strong growth.
INVIBES ADVERTISING is listed on the Open Market of Euronext Paris (Ticker : MLINV ISIN : BE0974299316)
More information on www.invibes.com – www.invibes.ch
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