Ingenico Group (Euronext: FR0000125346 – ING), global leader in integrated payment solutions, accompanied by the Galeries Lafayette, a leader in the commercial heart of the city and fashion specialist, for the development of their concept of leather connected ” showroom digital “.
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In their stores, La Rochelle and Cannes, the Galeries Lafayette department store now offer a leather goods connected. This showroom exhibits a reduced number of items with NFC tags and recognized by a foundation of reading ; through a web interface and a large screen, the client accesses the page directly to the site of the Galeries Lafayette department store offering the article and made its selection from an enhanced offer of different variations of sizes and colours. The client finalizes his / her purchase by logging on to his account Galleries Lafayette from the screen and settling on the payment terminal Ingenico partner. He received the product the next day at his home or in-store. This transaction web-in-store of new generation is seamlessly integrated in the customer journey to the Galeries Lafayette and it is based on the payment solution omnicanal Axis of Ingenico. This solution also makes possible the return of items and the automatic reimbursement and distance for transactions made in-store.
This concept allows to enrich the offer of leather goods in the regional stores and is brought to extend beyond the experience of these two stores. The Galeries Lafayette department store will be positioned in the region such as Paris as a leader in the leather top of the range and develop the sales of this type of products.
We welcome this innovative partnership with the Galeries Lafayette department store. ” said Guillaume Pascal, managing Director of Ingenico France. “It shows our capacity to accompany a major player in the great distribution in its desire to offer a shopping experience omnicanal novel, which represents a leverage of sales development and customer loyalty. ”
The showroom digital was awarded the trophy Store-to-Web, at the Congress of LSA Omnicanal and customer Experience, which was held in Paris on June 1, 2017.
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