Tuesday, June 13, the game organized between a hundred students of the Master in European Business (MEB) campus Berlin, London, Madrid and Paris, has touched to its end. The four campuses have been able to compete in the grand final held at the Headquarters of RCI Bank and Services in Noisy-le-Grand, in the presence of its Executive Committee. A competition which proves to be conclusive for all : an experience of a consultant within an international group for students and relevant recommendations for RCI Bank and Services. They confirm the importance of developing mobility offers digital, flexible, and environmentally sound for conquer at least 30 years.
Download the free guide
Boost your gains
A final, twenty students, eight nationalities, four teams and two big winners. It was the team of London which is elected by the Executive Committee of RCI Bank and Services through its project ” Turnkey “. A mobile application for car-sharing in the medium term, from 3 to 12 months, land still unoccupied in the market. The team from Paris won the price “Coup de coeur” of the public. This last has been convinced by its single platform capable of delivering a multitude of services : car-sharing, private sales of used motor vehicles or even insurance. Composed of employees of the business, marketing, commerce and innovation of RCI Bank and Services, as well as Renault and Nissan, the public has been able to elect their favorite design through a system of interactive voting.
Car-sharing, car-pooling, pay as you drive[1], pay how you drive[2], etc : all the projects presented by the students are the pride of the new forms of mobility. Qualitative and quantitative studies carried out by the students, demonstrate that young drivers are in search of offers digital, flexible, and respectful of the environment.
The kick-off of the match had been given at the end of march on the four campuses. Coached by their teachers of marketing, the students had two months to propose a product or a service that is both innovative, relevant and of high added value for the client and RCI Bank and Services. The local finals, held at the end of may, have permitted to designate a winning team by campus. In the grand final of 13 June, the four finalist teams presented their project with an elevator pitch[3] one minute thirty seconds, and a fifteen minute presentation.
“I would like to congratulate the two winning teams : London and Paris. I also thank all the students for the quality of their presentations and the multitude of ideas that have been made. This competition fits perfectly with our policy of transformation of the company. In addition, the interest by students both on our issues on the career opportunities offered by RCI Bank and Services, shows that these co-operations are a source of development of our reputation with young talent.”, underlines Hélène Tavier, Director of human resources of RCI Bank and Services.
“Not only are we very proud of our finalists and to all the students who participated in the challenge, but also this partnership with RCI Bank and Services. This is a beautiful example of collaboration between the company and the school of commerce at the service of a pedagogy that is integrated and relevant, ” concludes Véronique Tran, Associate Dean of the Master in European Business, ESCP Europe.
[1] Type of auto insurance allows an insurance rating according to the actual use of the vehicle
2 Type of insurance is priced according to the behavior of the driver
3 Introduce and showcase a project in a very short time to convince a potential investor or partner
About RCI Banque sa :
Created and 100% owned by the Renault group, RCI Banque sa is a French bank specialized in the financing and automobile services to customers and networks of the Renault group (Renault, Renault Samsung Motors, Dacia) worldwide and for the Nissan group (Nissan, Infiniti, Datsun) mainly in Europe, Russia, South America, South Korea and India.
RCI Bank and Service is the new marketing identity of RCI Bank since February of 2016.
With more than 3 100 employees in 36 countries, RCI, Bank and Services has funded more than 1.56 million records (new vehicles and used vehicles) in 2016 and sold more than 3.4 million services.
Average earning assets are 33.3 billion euros of funding at the end of December 2016 and the income before tax was $ 912 million at the end of December 2016.
Since 2012, RCI, Bank and Services has made a business of collecting deposits in four countries. At the end of December 2016, the net amount of deposits collected represents 12.6 billion euros, or 33% of the assets of the company.
For more information on RCI Bank and Services : www.rcibs.com
About ESCP Europe :
Founded in 1819, ESCP Europe has formed several generations of executives and entrepreneurs. Thanks to its six campuses, urban in Berlin, London, Madrid, Paris, Turin and Warsaw, and to her identity as a deeply european, ESCP Europe offers training, management intercultural, as well as a global perspective of issues related to international management. ESCP Europe welcomes every year 4 600 students and 5,000 executives-leaders of 102 countries, offering them a wide range of management training courses-general and specialized (Bachelor, Masters, MBA, Executive MBA, Doctoral, PhD, and continuing education).
Download the free guide
Boost your gains
