Coca-Cola’s breath now hot and cold. After having stocked his fridge of sodas, waters, iced teas, fruit juice and other varieties of drinks, he moved behind the coffee machine. The giant of Atlanta has, in effect, announced Friday, August 31 the acquisition of the coffee chain Costa, for the round sum of 3.9 billion pounds (4.3 billion euros). By taking over this company, created in London in 1971, Coca-Cola offers a coffee brand with global ambitions.
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The duel between Coca and Pepsi passes the soda to the water
This transaction marks a new step in the diversification strategy initiated by the world’s leading colas. A strategy that has been accelerating since the arrival at the helm, there has been almost a year, James Quincey.
