It is made of. Amazon is the first site of clothing in France, before the French Vente-privée.com and the German Zalando, according to data from Kantar Worldpanel published on Monday, September 10, spoke to Federation of e-commerce and distance selling (Fevad). Seven of the 21 million French clients of the american group say they have purchased an article of clothing on its platform during the last twelve months.
And thanks to them, in 2018, Amazon, whose global turnover flirts with 150 billion euros over its last fiscal year ended at the end of April, has established himself in the first rank of the ranking of the largest distributors of online mode by the turnover achieved in france. The american dominated already in the list of sites by the number of its customers “for the past three years on the fashion market,” says Hélène Janicaud, director of the studies on the sector at Kantar Worldpanel.
The giant Net has a reservoir of growth
“Amazon is already the leader on three-quarters of the categories of products sold online,” says Ms. Janicaud. The site racked up 50.5% of online sales of multimedia products, 49.4 per cent of the e-commerce of books, 42.5% of toy sales carried out on the Net, and nearly a third of the sales of multimedia equipment, according to Kantar Worldpanel.
On the French market of the equipment of the person, the group is still far from being as dominant. “To the sides of the food, appliances, and the pet store, fashion is part of the sectors where its market share is still small,” observes Ms. Janicaud. It amounted to only 7.6 %. But, according to the fashion specialists, the growth potential of the u.s. would be enormous. Because 14 of its 21 million customers in france are not yet converted to the purchase of his or her jeans, boots, and shirts, notes the research firm.
“One French person in two has crossed…