Chanel is not a paradox almost. This house that refuses to sell its collections on the Internet announced on Monday 19th February, has signed a five-year contract with Farfetch. The selling platform online that specializes in fashion will create “a range of digital services” to provide ” new experiences and personalised services to clients enrolled in 190 Chanel boutiques in the world, say the two firms, in a press release.
By the way, the brand owned by the Wertheimer family between au capital de Farfetch. “With a minority stake,” explained Bruno Pavlovsky, president of Chanel’s fashion, without disclosing the amount.