Second largest player of e-commerce in France behind the american giant Amazon, Cdiscount is continuing to diversify its offering of services. After the energy, mobile telephony, and streaming video and music online, the e-retailer Casino group launches on Thursday, may 17, its online store Cdiscount Voyages. It will build on the platform of booking of flights and accommodation at a low cost, MisterFly, established in 2015 by two former founders of Go Voyages.
Under pressure from consumers, the travel market has greatly digitised in recent years, with $ 20.1 billion euros in volume of business done on the Internet in 2016, according to the Federation of e-commerce and distance selling (Fevad). E-commerce picked up then 44 % of the tourism market, which is the rate of penetration is the most important, in front of the cultural products (43% of the market) and clothing (16 %).
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The tourism spending occurring even in the third position (47 % of respondents) of the intentions of online shoppers by 2018, according to the survey, FEVAD/CSA February, after clothing (60 %, + 3 points), and the cultural products (52 %, + 4 points).
“We will be the cheapest on the market “