After lean years, the companies that re-growth are investing again in business travel. Estimated at more than 29 billion euros in 2018 in France, according to the firm Epsa, the market of business travel is expected to grow 3.6% compared to 2017. “For the past two years, we have seen a very clean resumption of the activity with the shorter trips, but more common,” confirms Michel Dieleman, president of the French Association of travel managers(AFTM) and ex-travel manager (travel manager) of the Orange group.
If the market takes color, he also knows an impressive mutation. Gone are the days where travel agents, hoteliers and transport companies could rely on a portfolio of loyal customers. Providers traditional have to face the competition of new players from the digital. Their strong point ? They are more flexible, simpler to use and often less expensive.
Surfing on the trend of mix between business and leisure, the bleisure (business + leisure), the platforms for the general public to be positioned more on the niche of the travel business. “Booking.com, super-simple to use, has become a reference for today “, says Carl-Manuel Brachet, vice-president, Europe, Middle East and Africa, Egencia, branch, business travel group Expedia.
Airbnb, Uber and Lyft
At the time when the employee may make a reservation in three clicks on the Internet, more than 40% of the transactions for professionals on the go are today without going through the intermediary of a specialised agency, believes the firm Epsa. In 2011, it was only the quarter. A paradigm shift for the benefit of the new entrants on the market.
Among these, the actors of the collaborative economy. are in the right place. After…