Automotive : China to change the rules of the game

Chronic ” Loss & Profit “. In the art of war, chinese, theorized as early as the Ancient strategist Sun Tzu, we have stayed away from direct confrontation and bulges of torso and pitched battles. The victory, which is achieved by the encirclement, the proportionate response and the drying up of the resources of the opponent.

Thus, when Donald Trump comes out the sulfateuse of taxes to reduce the u.s. trade deficit, Beijing responds in two stages. First, by way of a reply-targeted customs duty of us agricultural products, and then with a gesture of good will spectacular – but not devoid of ulterior motives – to the western industrial.

The Middle kingdom has just published a five-year plan to remove restrictions on foreign investment in the automotive industry in China. By the end of 2018, the foreign companies will be able to install plants for the production of electric cars without being forced to ally with a chinese company in a joint venture company 50-50. This will also be the case for commercial vehicles in 2020 and for passenger cars by 2022.

Since 1984, all european automotive manufacturer wishing to produce on the spot to escape the import taxes had to marry one of the six companies of public origin scattered over the territory. A classic bond in the emerging countries, intended to facilitate the transfer of technology and opening the markets.

Process of emancipation of the national industry

The German manufacturers, japanese and americans are cast in this mold successfully. Volkswagen today derives 40 % of its turnover and 50% of its global benefits China. Therefore, it is not certain that the builders will rush to get a divorce of partners, if docile.

It is very different for electric vehicles. The implementation almost immediate…

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