On the eve of the winter sale, the management of Pimkie has confirmed its willingness to close 37 stores in three years, out of 321, in France. The sign of feminine clothing joined the long list of victims in the market of fashion, which, between 2007 and 2016, have lost more than 10 % of their value, according to the French Institute of fashion (IFM).
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The management of Pimkie hope 208 breaks the conventional collective
In a sector where chains account for 40% of sales, large and small players have suffered. Mim has put the key under the door in 2017. The Group Eram has separated, in June, Tati, of which Gifi has taken over the bulk of the stores and employees. The site of The Redoubt has been bought by the Galeries Lafayette Group.