Appointment : Antoine de Lasteyrie takes us in the direction of Wide France, the agency marketin…

Micropole, an international group of council for innovative technologies, announces the arrival of Antoine de Lasteyrie to the head of WIDE France. Related to Cédric Pin, Director General France of Micropole, Antoine de Lasteyrie has the mission to accelerate the development in France of the consulting agency in marketing’s digital Group.

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True driver of the strategy of the brand and the consumer experience, Antoine de Lasteyrie has spent his entire career in agencies, advertising, media, marketing and digital. After a first experience in managing brands at Ogilvy & Mather, and then in the media strategy multichannel with Carat, he joined the group FullSIX in 2000. He became, successively, CEO, Media agencies and Advertising in 2010, and as General Manager of FullSIX France.

“The appointment of Antoine de Lasteyrie is a reflection of the very high ambitions that we have about WIDE. His consulting expertise and in-depth knowledge in the field of processing digital make him a solid asset to the service marketing strategies of our customers, ” said Cédric Pin, General Manager of Micropole France.

At the time of the digital impact very significantly on all enterprises, Antoine de Lasteyrie assigned the mission to develop the client portfolio WIDE in France and to accompany with the teams in place, the deployment of the expertise of the agency that are strategy, data, communication, commerce, and the relational.

“On my arrival at WIDE is the result of a real meeting with a team of human values strong, as well as a shared vision of our work is the transformation to digital. Wide is a very nice agency council that it must now be known. The marketing is now technology and data. The mastery of these trades, combined with a creative team and UX of high-quality, will enable us to accelerate the development of the agency providing our clients with creating new experiences which consumers, ultimately, increase their revenues “, commented Antoine de Lasteyrie, Director-General of WIDE France.

Photo available on request

About Groupe Micropole |

Micropole is a Company of Services of the Digital world, present in Europe and Asia, specializing in the areas of Transformation, Digital, Performance management and Data Governance. The group assists its customers in all phases of a project, from consulting to full realization of the solution, as well as on the training. Leader in its field in France, Switzerland and Belgium, the group is also present in China (Beijing, Shanghai and Hong Kong). Partner of leading software vendors, Micropole has a membership of almost 1,100 employees, generates 30% of its sales to the international and works with 800 clients (80% of the groups in the CAC 40). Micropole has the label “innovative Company” awarded by Bpifrance. The group is listed on the Eurolist compartment C of Euronext Paris and is registered in the Next Economy segment (ISIN Code : FR0000077570 – Code mnémo : MUN).

About WIDE France

Consulting agency in digital marketing and relational, WIDE ( accompanies its clients from the strategy definition up to the implementation and the monitoring of the performance. Expert communication in the digital era, Data science and CRM, WIDE, enriching the relationship between brands and their audiences. WIDE achieves 11 M€ turnover and 110 employees in Paris. Among its main customers : Euromaster, L’occitane, DIM, Michelin, MACIF, Carrefour, PSA, Galeries Lafayette … Follow WIDE on Twitter : @Agence_Wide

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