© Reuters. Still no buyer for the rights to the Italian football
MILAN (Reuters) – bids for television broadcasting rights of Serie A, the Italian championship of soccer, for the period 2018-2021 have not reached the minimum amount requested by the Italian League, said a source close to the folder.
During a procedure of selling of otc organized on Friday, the bids reached the sum of 830 million euros, while the League expects at least 1.05 billion, specified the source.
These same rights had been sold for 950 million euros three years ago.
At the auction held Monday, the highest bids for the various packages offered by the League, submitted by Mediaset and Sky Italia, did not even reach 800 million euros.
The Italian football League has announced in a press release issued Friday, the conclusion of the sales process without the award of the lower package.
It will now consider an offer from the intermediary Spanish Mediapro, which, according to a source, is willing to spend $ 990 million to put the hand on the entirety of the rights before reselling them to third parties.
(Elvira Pollina, Bertrand Boucey for French service, edited by Juliette Rouillon)