Netflix cracks down on account sharing between households

In an email sent to US users on Tuesday, Netflix released a new set of guidelines for users who want to share accounts, as part of its efforts to crack down on password sharing between households.

"A Netflix account is intended for use by a single household. Anyone living in this household can use Netflix wherever they are (at home, on the go, on vacation) and enjoy new features such as Transfer Profile and Manage Access and Devices, " the company said in the statement.

Subscribers who wish to share their A Netflix account with someone outside their household will now have to pay $7.99 per month or have to transfer all profiles outside their home to a new account.

How does this affect you?

If you are a Netflix subscriber who has no If you have not shared your login information with anyone outside of your household and have no intention of doing so in the future, you are unlikely to be affected by the new guidelines.

If you want to share your account with someone outside your household, you'll need to pay the $7.99 fee or transfer your profile to a separate paid account.

Growing pain for Netflix

Password sharing has become a problem growing for Netflix, resulting in millions of dollars in lost revenue, as millions of people gained free access to streaming content they would otherwise have had to pay for. Account sharing could have contributed to Netflix's first loss of subscribers in over a decade in early 2022.

According to company reports, up to 100 million households, or 43% of Netflix users worldwide, share accounts. Netflix has already rolled out crackdowns on account sharing in Canada, New Zealand, Portugal and Spain, and was set to roll out a similar crackdown in the US in Q1, but postponed it until #39;see you now.

Netflix shares (NFLX ) fell almost 2% today. They are up 23% so far this year, slightly outpacing an 18% gain in the broader consumer discretionary sector over the same period.



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