Hasbro buys back Saban the license of the Power Rangers


© Reuters. Hasbro buys back Saban the license of the Power Rangers

(Reuters) – The manufacturer of toys Hasbro is going to buy to Saban Properties of the licensing of merchandising and entertainment directed to children, including Power Rangers, to 522 million dollars (435 million euros), announced on Tuesday the two groups.

This operation comes as the american toy manufacturer, which already holds a series of licenses as “My Little Pony”, “Monopoly” and “The Transformers”, is seeking to fill the shortfall in the deposit balance of the distributor toys’r’us.

The world number one in the sector also produces films and television series from these franchises, which enables him to diversify his sources of income.

According to the terms of this agreement, Hasbro will launch in 2019, a first series of products from licenses of Saban, which include Luna Petunia, Julius Jr and Popples.

The franchise of the Power Rangers was created by Haim Saban, owner of Saban Properties, and the television series was launched in 1993.

Hasbro has already signed this year an agreement with Saban for the manufacture and sale of a series of toys and games inspired by the Power Rangers.

The tv series has given birth to a range of figures, and three movies, including “Power Rangers”, last year. The film, distributed by Lions Gate Entertainment, has been reported in rooms 142 million, according to Box Office Mojo.

(Jessica Toonkel; Catherine Mallebay-Vacqueur for French service, edited by Wilfrid Exbrayat)

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