YouTube could do two birds with one stone. After having experienced his offer paid-for streaming music and video in the United States for more than two years, the subsidiary of Google has announced Monday, February 12, the expansion of YouTube Red in “a hundred” countries by 2018, according to Susan Wojcicki, who chairs the platform.
YouTube can objectively reconcile music and video to compete with Netflix and Spotify, respectively global leaders in streaming video and audio ? Nothing is less sure. “YouTube Red is first and foremost a streaming service of music, said Susan Wojcicki during a conference organized on Monday by Recode, an informational site dedicated to new technologies. All these contents [productions labeled YouTube Originals, co-funded by the platform] will be added to this service. “A nod to Spotify, which for the same sum, around $ 10 (8 euros), offers its subscribers the music.