The French producer of cartoons Xilam hires Nicolas Halftermeyer to the position of Director of Marketing and Digital.
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Xilam continuing the implementation of its plan of organization and structuring the business around expertise, strong dedicated to the strategy of acceleration of development.
Nicolas’s mission will be to develop and implement the marketing strategy and digital brands of Xilam, to develop their notoriety and their monetization on-line. Nicolas has 20 years of experience in digital marketing and high-tech and has been named one of the 10 personalities marketing of the year by Marketing magazine in 2015. Before joining Xilam, Nicolas was the Director of marketing and communication at Parrot, a global leader in drones, and connected objects. He has a strong expertise in the production and dissemination of online videos, both organic and viral, with more than 200 videos for Parrot on YouTube, and collaborations with the greatest each other, Pewdiepie, and Cyprian in particular. Prior to Parrot, Nicolas has developed an expertise in VOD (video on demand), as the head of marketing at Netgem, a manufacturer of set-top boxes, digital television, and Glowria, a pioneer of subscription services for unlimited the video merged with Video in the Future. He was also responsible for eBusiness Europe editor of software Business Objects. Nicolas is a graduate of the Ecole Supérieure de Commerce of Amiens, and completed his specialization in marketing at HEC Montréal.
Marc du Pontavice, founder and President of Xilam, We are excited to embark Nicolas in the adventure of Xilam. This is an important moment for us : his expertise in digital marketing and high-tech will help Xilam to develop its brands and its characters to the public at large and to initiate innovations that bring about growth.
Nicolas Halftermeyer joined the team of Morgann Favennec, Director of sales and international development.
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About Xilam
Studio major of animation european, Xilam produces and distributes original programs in 2D and 3D, for the children and all the family, for the television, cinema and digital platforms. Founded in 1995 by Marc du Pontavice, Xilam has a catalogue of over 2,000 episodes and 3 feature films, with success essential such as Oggy and the cockroaches, Zig & Sharko, The Daltons, Welcome to the Ronks, and its first series pre-school : Paprika.
Broadcast in more than 160 countries on the major television channels, the series also realize record audience on digital platforms, especially on YouTube with over 2.2 billion views only for the year 2016, making Xilam one of the world’s leading suppliers of animation for the digital.
Xilam currently employs over 400 people, including 300 artists, spread over its four studios in Paris, Lyon, Angoulême and Ho-Chi-Minh City, Vietnam.
Xilam is listed on Euronext Paris / Mnémo : XIL / ISIN Code : FR0004034072
Xilam is eligible for the PEA-PME.
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