Lyon, may 29, 2017 8: 00am. The group Visiativ is listed on Alternext Paris (FR0004029478, ALVIV).
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Visiativ, editor and integrator of innovative platforms, announces the entry into trading exclusive with the start-up from rouen to SPREAD, the editor tools for “social CRM” and automation solutions marketing to simplify and optimize the interactions customers and prospects in multi-channel. The Group plans an acquisition of a majority stake by the side of the founding officers present who will remain involved in the development of the activity. After having supported the early developments of SPREAD, investors historical financial, in particular, GO CAPITAL, and business angels give up their titles on this occasion.
Founded in 2011, the company’s SPREAD, which already has 25 employees and about 350 customers, has developed solutions that are sharp, in SaaS, dedicated to relationship marketing : catalog marketing operations to acquire the traffic, the collection and qualification of databases, CRM, scenarios and automated multi-channel in order to maintain the database of prospects. SPREAD, which has experienced a strong growth of 81% over the last fiscal year, has exceeded 1.2 Million in sales in 2016, of which 92% is recurrent.
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Virginia Ducreux and Olivier Martineau, founding managers of SPREAD, emphasize : “Our integration within the group Visiativ is the opportunity that we seek to accelerate the development of SPREAD. This new adventure that awaits us will enable us to expand our markets and strengthen our R&D to satisfy our customers. The human values of the group Visiativ agree perfectly with those conveyed by SPREAD. The opportunity for our teams to enjoy a new dimension and new ambitions. ”
Bruno Guicheux, Investment Director, GO CAPITAL added : “as a longstanding investor, we are particularly satisfied of this cooperation industrial Group Visiativ that will SPREAD and its leaders to enter a new stage of development, with the key, the creation of new jobs in the urban community of Rouen. Our commitment to SPREAD from the beginning of the project has been an adventure humanly rewarding and exemplary for our first seed capital fund “.
Laurent Fiard, CEO of Visiativ, says : “With the acquisition of SPREAD, which should be finalised in the next few weeks, we’re adding a brick that is complementary to our platform Moovapps, and strengthen the Group’s offering on the dimension e-commerce/ Retail. We can offer our clients invested in an approach TNGV (Numerical Processing Speed), pragmatic tools of digital marketing to strengthen customer engagement. In addition, the solutions SPREAD will be used to accelerate our marketing community that we have initiated with the creation of myCAD and Business OF the FUTURE. ”
Next press release : Turnover for the 1st half, on the 26th of July 2017 after market
General assembly : June 1, 2017
About SPREAD
SPREAD is a software editor in SaaS mode, which specialises in customer commitment. Its ambition is to simplify the life of services marketing. Founded in 2011 by Olivier Martineau and Virginia Ducreux, SPREAD derives its strength from a simple and intuitive tool, centered on the knowledge of the customer. SPREAD offers brands and e-traders to qualify their traffic to convert to customers through the marketing operations cross-channel. The data collected during these interactions are unified in a social CRM and used to re-convert in order to build loyalty. Due to scenarios to marketing automation, SPREAD allows you to advance customer engagement-by-step, and brings even the most faithful to the recommendation.
The solutions SPREAD fit today in the digital strategy of over 350 customers in France and in Europe.
http://www.spreadfamily.fr/
About GO CAPITAL
GO CAPITAL is a management company of investment funds with almost 150 Million under management through FPIC and INNOVATION, which focuses on companies with strong growth potential in the areas of health and medical technologies (hardware and software), development of digital and innovative services.
www.gocapital.fr
About Visiativ
Editor and integrator of innovative software solutions, Visiativ accelerates the digital transformation of businesses through its collaborative platform and social business-oriented. Positioned on the mid-market companies since its creation in 1987, the group Visiativ realized in 2016 a turnover of 106 Million euro and holds a portfolio of diversified customer base, comprised of over 14,000 customers. Covering the whole of the economic poles French and now in Switzerland and in Morocco, Visiativ has nearly 600 employees. Visiativ (ISIN code FR0004029478, ALVIV) is listed on Alternext Paris. The action is eligible for PEA, PEA/PME AND FCPI/FIP as a company qualified as “innovative company” by Bpifrance.
Find all the information on www.visiativ.com
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