The Swedish Touring Car Championship (STCC) and Lagardère Sports selects Net Insight and Storyfire to deliver an innovative live OTT streaming format for STCC based on the Sye

Net Insight partners with STCC and Lagardère to show for the first time up the Sye and convey a new experience for the nordic racing fans


– Net Insight, a leading provider of transportation and resource planning in the TV and the media, cooperating with the STCC, Lagardère Sports and Storyfire

in order to provide truly captivating experiences of racing events on mobile devices.

The solution will be streamed and will be available for all fans during the premiere of the STCCs events at Solvalla in stockholm on 17 June 2017.

“We are very pleased to be able to take the STCC closer to all motorsportentusiaster and offer them a completely new viewing experience. The TV and media industry is currently going through a major transformation and partnership is as important as it is exciting when it comes to show the future of tv and bringing people closer to each other. It also shows new ways to monetize sports content through to engage viewers,” says Fredrik Tumegård, ceo of Net Insight.

Net Insight has collaborated with the production Storyfire to create a new format for the racing that really changes the look of the live motorsport. It includes parallel feeds from well-known influencers in the motorsports, including comments and analyses about the race. App-solution also contains bilkameror that makes it possible for viewers to follow their favorite driver and show multiple feeds at the same time, to follow the parallel events on the track. The low latency, synchronized delivery and fast channel change through Net Insight’s live OTT solution Sye is essential to provide a true live experience and to engage the viewers.

“This is a first glimpse of the future for watching live sports. STCC has always been a pioneer to create new value-added services for our fans and we are sure that they will be as excited as we are when we make it available for our tävlingssändningar,” says Jonas Lundin, managing director of STCC.

Lagardère is a leading sports and nöjesagentur who has collaborated with the STCC around the sponsor – and gästfrihetsrättigheter and that has helped to explore new intäktsmöjligheterna in cooperation with the sponsors.

“This format also opens up many new opportunities for content owners and rights holders to monetize their content without having to cannibalize existing rights. We are happy to be part of this pioneering project and see great potential for other sports and international events to further monetize the content,” says Martin Håkansson, ceo of Lagardère Sports Scandinavia.

The solution complements the regular TV broadcast, and open up new revenue streams and revenue opportunities for content and rights holders.

“This format has been developed for the tv companies and its rightsholders are able to develop their offer into a digital and specific target group. It also creates opportunities to distribute the STCC-the competition to other media partners, and opens up several selected windows of live broadcasts for its rättighetsägare. The creative idea is a first experience of the new wanted to format that combines the traditional tv broadcast, with the feeling of being in the car together with the STCC-driver”, says Tobias Bringholm, founder and ceo of Storyfire.

The event at Solvalla, June 17, 2017 will be a showcase for sponsors and partners to highlight the potential for a possible full roll out in 2018. The order value of the event is less than SEK 1 million.

For more information, please contact:

Fredrik Tumegård, CEO of Net Insight AB, +46 8 685 04 00,

This information is such information that Net Insight is required to publish under the EU marknadsmissbruksförordning. The information was submitted, by the above contact person in the government, for publication on 1 June 2017, there is a 16.30

About Net Insight

Net Insight’s vision is to facilitate a live and interactive TV experience for all the world over. Our goal is to lead the development and enable a global mediemarknadsplats where live-content can be shared and interaction among the TV audience can be done in real-time. We want to create media experiences of the future, with a focus on content.

Net Insight delivers products, software and services for efficient, high-quality medietransport, together with effective resource planning, which creates an enhanced TV experience. Net Insight’s offering covers the whole mediespektrat, from the TV-cameras and TV-studios, right up to the TV-consumers. Our solutions benefit the service providers and the TV and production companies by lowering the total cost of ownership, improve their workflow and give them the opportunity to find new business opportunities.

More than 500 leading customers to deliver mission-critical media services over Net Insight products in over 60 countries. Net Insight is quoted on Nasdaq Stockholm.

For more information


If the Swedish Touring Car Championship (STCC):

For more information


If Lagardère Sports

For more information, see

If Storyfire

For more information, see storyfire.see/

Press release (PDF)

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