The Petőfi and Kossuth radio reach the most people in Hungary; the first show 1,77, the latter 1,58 million people listen in every day for at least five minutes for the students to 21.5, respectively, at 19.2 percent – it was the Inspira Media Research’s latest data for presentation Wednesday at a press conference.
The third place in the Radio 1 network, carried out for 9.6, on the fourth floor of the Music FM 8,2, the fifth in the Hits FM to 7.1 percent; the advertiser perspective, it is important number of 18-59 year age group in the Petőfi share of 21,7% (i.e. 1,28 million students), this is the second of Radio 1’s 12,4 percent; a third of the Kossuth 11,4, fourth the Music FM at 10.2 percent, the Hit FM is a result of 6,4 percent.
Boob Catherine’s research director said: the Petőfi almost every time slot in drive, nationally in Kossuth radio morning, eight hours before and the south in the period at its best. The director adds: especially on the morning shows sharp competition in the radio market.
In budapest, however, the Hits FM will lead the day to day 283 thousand students represents 19,1 percent, ratio, second, the Music FM 16,8, a third of the Petőfi 16,7, fourth Kossuth radio 16,2 percent, the fifth place on Radio 1’s, 13.3 percent index.
The capital of the commercial target group in the Music FM 20,7 percent in the may survey, which is a daily average of 216 thousand students report, the Hit FM 20,5, the Radio 1 16,7, Petőfi 16,0, Kossuth rose 10.1 percent.
Géczi Thomas, the Inspira Media Research’s managing director talks about: the local radio were the big winners of last year expires at the end of the Class FM broadcasting license, and the numbers show that most of them have been preserved or even enhanced know they will have gained advantage of them.
