The new is not going to delight AccorHotels. On the occasion of the opening, Tuesday, September 25, of the of tourism exhibition IFTM Top Resa at the Parc des expositions of the porte de Versailles, Paris, Air France announced a partnership with the site to book accommodation online Booking.com. The agreement for a period of three years brings to an end the previous partnership that combined the Air France group French hotel chaired by Sébastien Bazin.
This announcement seems to put an end to the attempts of AccorHotels, which envisaged, there are less than two months, to enter into force in the capital of the airline by buying out the participation of the State. The hotel group particularly wanted to get in on the loyalty program of Air France.
“The platform AccorHotels was not the weight compared to the number of destinations served by Air France “, explain in chorus Soline Montrémy, general manager of global sales and business partnerships, Air France-KLM, and her colleague Delphine Barault, director, business development and commercial partnerships. In practice, do they know, Accor does not offer any hotel about a quarter of the destinations of Air France and a further one third of the connections to the airline was poorly covered by the hotel group.
In addition, Air France has not ruled out the range Accor of its offer, since the hotels of the French group are also referenced by the platform Booking.com specify Mrs from Montrémy and Barault. Finally, by allying with Booking, it streamlines its supply, since the other subsidiaries of the company, franco-Dutch, KLM, Transavia and Hop !, had already forged a partnership with the booking site.
Concretely, Air France customers will now be able to book a hotel room on Booking through the website of the airline and earn miles.
In a first step, each…