On the occasion of its 30 years, the M6 Group has been entrusted to The digital Agency of the Group Keyrus the project of the redesign of its corporate website. Keyrus has accompanied the Group to the M6 in the design, implementation and launch of an internet site inspirationnel in responsive design.
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Levallois-Perret, 8 June 2017 Keyrus, an international player in the fields of Data Intelligence, Digital as well as Management consulting and business Transformation, has been selected by the M6 Group in the framework of a call for tenders for the redesign of its website to corporate.
A web site with the image of a modern brand and diversified
Group multimedia created in 1987, the M6 Group has positioned itself over many activities : the antennas, the production and acquisition of content, the digital, advertising, e-Commerce… in Order to strengthen its brand image in the market and give its activities a showcase to match its ambitions, the M6 Group has made the wager of a web site, entirely redesigned and improved navigation. “We wanted a corporate website that reflects the power of our diversified audiovisual group, known for its values of innovation and proximity with its various audiences. The 30 years of the Group provided an ideal framework for this redesign “. explains Adelaide Stella, in Charge of Corporate Communication of the M6 Group and project manager of the redesign of the site.
Following a tender process, which puts in competition the three agencies, the M6 Group has chosen Keyrus for its digital expertise recognized, his understanding of the problem of the profession and issues around the brand image of the company.
The choice of a design method for Design Thinking with a realization mode “agile”
With the constraint of the deadlines are very short, to put online the new site, Keyrus has proposed a provision covering all fields of intervention of the project. “The specification to follow was strict, especially given the deadline of launch, which has pushed us to “challenger” this call for tenders with a creative proposal that responded more closely to the needs of the M6 Group “, confides Sylvain Jouffret, Project Manager, digital Agency of the Group Keyrus, in charge of the project.
In following the will of the M6 Group, to work according to the agile methodology, and with a design approach type of Design Thinking, Keyrus has set up weekly workshops to design and co-creation in order to move forward on several key aspects of the project : objectives of the website, tree, page templates… These workshops were also the opportunity to create ” personas “, to accurately identify the profiles, expectations and behaviours of the different types of visitors to the site. From these profiles, a precise design of the tree structure of the site could be performed. The course users or “user journey” have been refined according to the origin and the expectations of the visitor, with the aim of placing the user at the heart of the device.
An optimized user experience based on the navigation and visual content
“The offer of Keyrus has been able to meet our expectations, both on the technical aspects and development of the site, on the understanding of our visual world.” says Anne-Sophie, Aubree, in Charge of Corporate Communication of the M6 Group and project manager of the redesign of the site. The site makes beautiful use of the image by integrating it from the homepage via a banner drop-down visuals of the HD, with a mapping interactive, developing all the activities of the group or with the display of the stock market in real-time. The video is also very present, particularly via the integration of the player video 6play. Finally, in order to use multi-devices, the web site was developed in responsive design and therefore ensures a user friendly navigation and simplified, regardless of the device used.
“Our collaboration with the M6 Group has been successful and we are pleased to have been able to be a part of this project in relation with the innovative vision and modern that carries the M6 Group,” says Jean-Philippe CLAIR, Director of the Digital Agency Keyrus.
“We are thrilled to have trust in Keyrus for the implementation and monitoring of this project. The exchanges were fluid and strategic thinking relevant, which has enabled us to launch a quality website that reflects the brand image of the M6 Group, ” concludes Anne-Sophie, Aubree, in Charge of Corporate Communication of the M6 Group and project manager of the redesign of the site.
Keyrus, a creator of value in an era of Data and Digital
International actor of the council and of the technologies, a specialist in Data and Digital, Keyrus has for mission to help companies take advantage of the paradigm of the Data and of the Digital to enhance their performance, facilitate and accelerate their transformation and generate new levers for growth, competitiveness and sustainability.
Placing innovation at the heart of its strategy, Keyrus develops a unique value proposition on the market around an offer that is truly innovative and is based on the combination of three expertise of the major and converging :
· Data Intelligence :
Data Science – Big Data Analytics Business Intelligence EIM CPM/EPM
· Digital Experience :
Innovation & Digital Strategy Digital Marketing & CRM Digital Commerce Performance Digital User Experience
· Management consulting & Transformation :
Strategy & Innovation Transformation Digitale Performance management Support Projects
Present in more than 15 countries and on 4 continents, the Group Keyrus employs more than 2 700 employees.
Keyrus is listed on the compartment C of the Eurolist of Euronext Paris
(Compartment C/Small caps ISIN Code : FR0004029411 Reuters : KEYR.PA Bloomberg : KEY:FP)
More information on www.keyrus.fr
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