The japanese Uniqlo imposes his dressing room everywhere in France

Uniqlo began a series of openings in France. Teaches japanese clothing will inaugurate on Thursday, November 2, a new point-of-sale, in Paris, within the Printemps store, recently renovated, place de la Nation, in the 20th arrondissement. It will occupy 840 m2. At the end of November, Uniqlo will also be in the city of Metz (Moselle), within the mall, Muse. This store-there will be even greater (925 m2) to present all the jeans, shirts, jackets and other t-shirts manga that the brand sells at a small price, thanks to a to lower-cost production in Asia.

These two openings — one in Paris, another in the province — show the new offensive of the japanese string of mode in france. Ten years after its entry in the Ile-de-France, in la Défense, in the Hauts-de-Seine, Uniqlo accelerates, to convert the largest number of French fashion sweaters color and jeans for men, women and children. All will pass through the opening of new stores and the acceleration of online sales, says Hidenori Nishino, managing director of Uniqlo in France. Because, in the French towns where the sign is not present, the digital can be a palliative or a laboratory, to estimate the potential of a large surface area with a storefront.

France is one of the priorities of the number three global clothing, behind the Spanish Inditex, owner of Zara and the Swedish H&M. With sales that reached € 13.9 billion for the year 2016-2017, which closed at the end of August, supported by a leap of 8.1% in the country, the group has the ambition to open 180 stores around the world, including a hundred in China, in 2018. At this date, its parent company, Fast Retailing, present in 18 countries, is expected to achieve the majority of its turnover abroad. The holding company hopes to then exploit 3 502 points of sale, of which 1 246 Uniqlo overseas and 831 in Japan. It has to be. In its home market,…

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