The Group ConcoursMania – Actiplay (FR0011038348, ALGCM), a specialist in data marketing, for the conquest and customer engagement, announces adjust downward its expected performance for the first half and the year 2017.
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As a reminder, the company announced at the end of march 2017, when the publication of its annual results, the launch early this year of its new solution Activate and its strategic plan, ” Cap 2020 “.
After a first quarter in line with its expectations, and despite the great interest met with the Group’s customers for this new solution, the commercial deployment takes more time than expected impacting on the figures expected by the company in this half-year and year-on-year, both its gross margin and on ebitda.
In addition, the Group announces meet a large amount of activity, notably due to delays and difficulties have occurred on contracts and major partners, resulting in a second part of the semester especially disappointing. The Group expects for the months of may and June are significantly lower than last year, so that the ends of semesters are usually very important in business volume each year.
This delay in the deployment of the solution Activate in addition to the business trend observed in the second quarter, the Group is now forecasting a profit from operations in 2017 back from 2016.
In the Face of these difficulties, the company and its teams are mobilizing to find solutions. The Group announces that it will be the beginning of July, an early communication on his schedule, to take stock of the past semester and new perspectives on the exercise.
About Groupe ConcoursMania – Actiplay (FR0011038348, ALGCM)
The Group is a specialist in data marketing, for the conquest and customer engagement. Each day, it captures and leverages millions of data and signals intend to enable its customers to increase their performance in marketing and sales. The Group has active owners close to 26 millions of profiles qualified in its network, of which 13 million of their own. The company has more than 500 customer references : SFR, Le Routard, Cdiscount, Spartoo, Chronodrive, The Range, Lidl, Qatar Airways, Western France, Nestlé.
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