The office of independent study, Forrester distinguishes the marketing platform predictive Rocket Fuel for its ability to put artificial intelligence at the disposal of marketing professionals
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Paris, france, 08 June 2017 Rocket Fuel , a leading marketing predictive, has been designated among the segment leaders DSP (demand-side platform) omnicanal by Forrester as part of its study entitled “The Forrester Wave: Demand-Side Platforms, Q2 2017,” published on may 30. This report, which evaluates and ranks the best providers of platforms DSP sector of Adtech, highlights the use by Rocket Fuel’s artificial intelligence and machine learning for the benefit of users of platforms for self-service. He also said that the future of Rocket Fuel were found in the ” making available self-service platform to bring marketing professionals to the artificial intelligence. ”
“The report DSP Wave Report from Forrester on the second quarter of 2017 demonstrates that the sector of digital media has arrived at an inflection point major “, says Randy Wootton, CEO of Rocket Fuel. “Marketing managers require cutting-edge technology that can also increase the overall performance of the activities of their company. As a platform leader in the field of marketing predictive, we intend to continue our integrations in the ecosystem of marketing technology at a large scale and expand these partnerships in order to incorporate the synchronization AI-to-AI. ”
“We have seen the added value of artificial intelligence and machine learning in the field of marketing. It is a pride for Rocket Fuel to be recognized by Forrester as a leader in this category, ” adds Eric Duerr, marketing Director at Rocket Fuel. “The power of the artificial intelligence generated a lot of interest from brands, agencies and marketing professionals. This recognition reinforces our strategic vision and our impact on the sector as a whole. ”
The platforms have been assessed using a number of criteria, divided in three main categories : Current Offering, Strategy and Market Presence. Rocket Fuel has achieved the highest score possible on the following criteria :
· Customer Satisfaction
· Inventory quality
· Implementation and management of campaigns
· Optimization and reporting of campaigns
· Discovery and lessons on audience profiles
· Roadmap of new products
The Forrester report also highlights the fact that for Rocket Fuel, ” the logic of investment in the field of artificial intelligence and machine learning will evolve over the next few years in order to offer its customers the IA as a service. ”
To learn more about the report, “The Forrester Wave : Omnichannel Demand-Side Platforms” relating to the second quarter of 2017, go on https://info.rocketfuel.com/forrester-dsp-wave.html.
About Rocket Fuel
Rocket Fuel is a business software marketing predictor that applies Artificial Intelligence to allow agencies and marketers to anticipate the needs of individuals for products and services.
Based in Redwood City (California, Usa), Rocket Fuel has more than 20 offices worldwide and is publicly traded on NASDAQ (FUEL).
Rocket Fuel logo Rocket Fuel, Time Scoring, Advertising That Learns and Marketing That Learns are trademarks or registered trademarks of Rocket Fuel Inc. In the United States and in other countries.
For more information : http://rocketfuel.com/fr/
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