PrestaShop and MailChimp : the data and Marketing automation in the service of the success of the merchants

Sean Cook, marketing VP of MailChimp and Corinne Lejbowicz, CEO of PrestaShop will speak on these topics at PrestaShop’s Day Thursday June 15, at the Cité de la Mode et du Design

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Paris, June 13, 2017 – PrestaShop and MailChimp are pleased to announce the integration of the module MailChimp for the e-commerce platform PrestaShop : the e-merchants will now be able to yet better know their audience and their customers and communicate with them more effectively and more customized.

“Our partnership with PrestaShop will change the way in which e-tailers engage with their customers through different marketing channels. Connect the e-shop at MailChimp will help dealers to better understand their audience and send messages more relevant and personalized way, in order to grow their turnover and the impact of their brand, ” says Sean Cook, VP of Marketing at MailChimp.

Corinne Lejbowicz, CEO of PrestaShop, confirms : “We are proud of this partnership with a key player for global marketing. MailChimp and PrestaShop share the same philosophy based on the democratization of technology : by connecting our two solutions, we will allow a very large number of e-merchants of all sizes to benefit from the best marketing features, and in order to establish also a relationship even more precise and relevant with their customers. ”

The traders will therefore be able to work to increase their sales, thanks to the automatic revival of abandoned carts, e-commerce automation, the automatic tracking command, the recommendation of products or advertising campaigns.

For more information, visit the PrestaShop Day or on the blog MailChimp.

About PrestaShop : Founded in 2007, PrestaShop has a mission to deliver an e-commerce software free by focusing on innovation open source. PrestaShop is part of the grading Inc. 5000 2016, which brings together private companies to rapid growth in Europe. PrestaShop has won the People’s Choice CMS Award for best e-commerce solution for SMES. Based in the United States and in France, the company is funded by XAnge Private Equity, Seventure Partners and Serena Capital. #WeAre1Million ; #1Million4Devs ; 250/500 among the champions of growth (The Echos/Statista)

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