News : great success of the introduction of Prodways

At 58.3 M€* SURVEYS – OPERATION SURSOUSCRITE 6x GREATER DEMAND “RETAIL” ON AN ipo FOR 2014 : 49.5 M€

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ACTUS finance & communication, agence conseil leader in financial communication, advised and accompanied PRODWAYS at its ipo carried out between April 27 and may 10, 2017, and contributed fully to the very great success of this operation.

ACTUS finance & communication advised the management of PRODWAYS on the whole operation, from the development of the” equity story ” to the creation and development of the tools and media of communication made available to institutional and individual investors.

ACTUS finance & communication has also been in charge of press relations economic and stock market operation and the whole of the marketing campaign conducted with individual shareholders (the Offer to Open Price). This last was a phenomenal success, since the request has reached 49.5 M€ share of close to 16 000 subscribers individual. This amount is a record for ipos carried out since the end of 2013 on Euronext and Alternext. Demand from individuals has been nearly 6 times higher than the number of securities offered.

The success has also been solid at the level of institutional investors with a claim on the aggregate investment that exceeds€ 200 Million, with more than 110 investors.

In the end, PRODWAYS has risen 58.3 Million€ (in case of full exercise of the over-allotment Option) and today has the financial resources needed to actively pursue its ambitious development plan, organic growth and acquisitions.

Raphael Gorgé, Chairman of PRODWAYS testifies ” I would like to thank the teams of NEWS that we have accompanied during this operation. ACTUS perfectly master the whole process of introduction, which is very reassuring for us issuers. The NEWS was of more force of proposal with teams available and can be mobilised in any circumstance. The campaign retail has been a huge success validates the confidence that we had brought to the NEWS and know-how in this field. ”

NEWS CONFIRMS ITS POSITION OF LEADER ON THE MARKET OF SMALL & MIDCAPS

Since 2013, the NEWS has been heavily involved in the movement of recovery of the financial operations on the markets of Euronext in Paris. With 25 ipos over the past 4 years and almost 500 M€ raised, including about one-third of the demand from individual investors, ACTUS finance & communication has established itself as the leading agency in ipos in France.

ACTUS provides issuers with its proven know-how on the board and the piloting of an introduction, while providing its customers with unique tools and performance optimization of the subscription of individuals.

* in case of full exercise of the over-allotment option

About ACTUS finance & communication

Established in 1992, NEWS agency, was council leader in financial communication dedicated to growth companies.

Box of twenty employees, NEWS, advises and supports business leaders in the definition and implementation of their communication strategies vis-à-vis the financial community (banks, institutional investors, individual shareholders) and media economic and financial media (press, radio, TV, Internet, social networks).

The agency is involved at various key stages in the life of societies :

Financial Communication of listed companies, in order to optimize their visibility, their liquidity and their market value ;
Introduction in stock Exchange and financial operations (capital increase, bond issue, etc), in order to be successful in their fund raising ;
Corporate Communication, in order to increase their notoriety.
Today, nearly 100 companies, listed or not, entrust their communication to economic & financial teams NEWS.

More information on : www.actus.fr

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