Levallois-Perret, france, on June 22, 2017 Keyrus, an international player in the areas of Data Intelligence and Digital, and Management consulting and business Transformation, announced today that they have accompanied for 20 Minutes in the exploitation of its data to create a recommendation engine of the content and optimize its customer knowledge.
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In 2015, a 20 Minutes decided to create a new entity Data to exploit the information collected on its various sites and applications dissemination of content. Among the first projects related to the data, the Group hopes to test the personalized recommendation of items, according to the profile of the visitor. The goal is to preserve longer the player on the site by offering content which will be of interest and help to build loyalty.
“On a site like this for 20 Minutes, the visitors don’t identify themselves,” says Winoc Coppens, Director of Information Systems for 20 Minutes. “The tactics of customization must therefore be based on the cookies in order to collect the data of customer behaviour and infer the most relevant information to push during their next visit. “To exploit this volume of data, the Data Science is indispensable, but it requires technical profiles are very specific.
A Boot Camp Big Data that combines the agility, expertise and innovation
In 2016, a 20-Minute turns at Keyrus, who offered him to participate in his Boot Camp Data Science : this initiative is to provide businesses with innovative projects to work with future engineers, trained by Keyrus to the latest technologies in Data Science and supervised by experts, Keyrus throughout the mission.
“We immediately joined the project, because it allowed us to work with a young profile, close to our target, which gave us an outside look interesting, and this at a reasonable cost for this type of expertise in Data Science,” explains Winoc Coppens.
The steps for refining the Data
During the first stage of the project, the experts Keyrus highlight the need to improve the accuracy of the data, for that Data Science can be applied with relevance. “Thanks to the iterative cycles of the project, carried out with the method Scrum, we were able to quickly improve the quality of the data by adding the necessary tags to our sites and our applications “, explains Sebastian Kaczor, Data Analyst in charge of the entity Data of 20 Minutes.
At the end of this first phase, discussions are conducted to define the best rules to be applied during workshops, which involve in particular the Marketing team. Each proposal for content, an a/B Testing is active to assess the relevance of the recommendation.
Validate assumptions and gain new insights
In a few months, the project allowed 20 Minutes to make significant progress in its thinking on the valuation of its data. “We had assumptions that the exploitation of the data was able to confirm,” says Winoc Coppens. “On every project, we will now use the data to validate our choices and to bring new ideas. ”
The recommendation of content, 20 Minutes wishes to continue testing, mobile applications in particular, where the user is more engaged. This first experiment also opens up perspectives on the integration of the recommendation contained in other devices, such as the new version of the bot Messenger that 20 Minutes will launch soon.
“The support of Keyrus in the context of her Boot Camp corresponded perfectly to our expectations and has allowed us to make rapid progress in our knowledge customers. The experts of Keyrus have worked effectively with our internal teams and the Open Source technologies used will allow us to continue our tests, ” concludes Winoc Coppens. “The recommendation engine of the content we brought such a satisfaction, that we decided to adapt it at the next Boot Camp 2017 Keyrus in order to integrate it in our new back-office for journalists “.
“We are very pleased with the confidence that 20 Minutes has granted us in the framework of our Boot Camp Big Data,” says Nicolas Marivin, Manager Big Data & Analytics chez Keyrus. “This innovative project allows to develop our skills and build our teams on a few profiles directly confronted with issues of strategic trades. ”
Keyrus, a creator of value in an era of Data and Digital
International actor of the council and of the technologies, a specialist in Data and Digital, Keyrus has for mission to help companies take advantage of the paradigm of the Data and of the Digital to enhance their performance, facilitate and accelerate their transformation and generate new levers for growth, competitiveness and sustainability.
Placing innovation at the heart of its strategy, Keyrus develops a unique value proposition on the market around an offer that is truly innovative and is based on the combination of three expertise of the major and converging :
· Data Intelligence
Data Science – Big Data Analytics Business Intelligence EIM CPM/EPM
· Digital Experience
Innovation & Digital Strategy Digital Marketing & CRM Digital Commerce Performance Digital User Experience
· Management consulting & Transformation
Strategy & Innovation Transformation Digitale Performance management Support Projects
Present in more than 15 countries and on 4 continents, the Group Keyrus employs more than 2 700 employees.
Keyrus is listed on the compartment C of the Eurolist of Euronext Paris (Compartment C/Small caps – ISIN Code: FR0004029411 Reuters : KEYR.PA Bloomberg : KEY:FP)
More information on : www.keyrus.fr
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