In Kenya, some speak of a ” time-French “. A way to describe the rise in sudden business traffic on a market where they are still seen as “petits poucets”. In this country, the locomotive of the East Africa and are steeped in anglo-saxon culture, they were only thirty in 2013. This year, the cap of one hundred should finally be crossed.
Examples ? The manufacturer of the PSA comes back in the country he had left in 2002, where it assembles vehicles for the month of June. In the second half of 2018, it is the specialist sports goods Decathlon, which will open a retail space in Nairobi. More visible still, Carrefour is required since two years at a breakneck pace. In April, a fifth store franchisee is expected to be inaugurated in the kenyan capital, under the banner of the distributor. Willing to accompany european companies on this market, the Company general opened in October, in Nairobi, a representative office, the first of a French bank in Africa Is…
A market share is still insignificant
A true ” remontada “, as was marginal place occupied until now by companies with hex in the countries of the Commonwealth. The market share of French is, moreover, insignificant, of 1.3 % only. In 2016, the France was only the 16th provider in Kenya. Far behind the major emerging countries, such as India and China, but also in the United States or the United Kingdom. “Here, it is not enough to say that one is Dassault, or Engie to impose, we do not necessarily know our large groups “, stresses Pierre Gattaz, president of Medef. “Well, quips, Kenya is little known in France… except for the safaris. “Alone, the country has, however, a gross domestic product (GDP) of $ 78 billion (63 billion euros). More than that, accumulated, Côte d’ivoire, Senegal and Gabon,…
