This cannot be denied : Snapchat, the preferred application of the teenagers, continues to be imitated of all units. After Facebook and Instagram, it is the turn of Google to be inspired. The american company announced, Tuesday, 13 February, on his blog the launch of the format AMP Story, which is very similar to the famous stories of Snapchat. And more particularly those that are located in Discover application, which is reserved to the media.
This vertical format allows you to link images, short videos, texts and animations, in order to put in scene information in a dynamic way, thinking for the mobile, in which the user advance one touch on the screen.