CA Technologies is the software supplier’s official Eurosport for the cycling season. Objective : to benefit the fans experience multi-screen dynamic, and an exclusive analysis of data races (TV, web, mobile via the Eurosport).
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Paris, June 12, 2017 – Eurosport announces an expanded partnership with CA Technologies, a software editor for processing digital organizations. This technology partnership allows Eurosport to provide detailed information on the cycling races through tv broadcasts and via its mobile app Eurosport. To launch this partnership, Eurosport is launching a parallel contest called ” Home of Cycling Series “. This challenge encourages fans of cycling to take full advantage of the race data and compete with professional riders. For a period of 3 months from June to August, 2017, it will aim to both big fans of practicing the bike intensively, and the enthusiasts for whom this is a hobby.
An immersion in the race
Using tools CA API Management and CA App Experience Analytics provided by CA Technologies, Eurosport has proposed, for the first time, an interactive map tracking the riders throughout the Giro d’italia. The data collected by the application of Eurosport, as well as on the website of the chain have allowed fans to follow the entire race in immersion, with GPS data (altitude, speed, transit time), and biometric (cadence, power, heart rate) of each rider in real time. (see video)
Great contest as the Home of Cycling Series.
The big contest Home of Cycling Series consists of three individual events (one per month) for different levels of amateur cyclists. CA Technologies has partnered with Eurosport for the first competition : “The 10th Rider Challenge “. It comes to browse a maximum of kilometres during the month of June, to try to win a place in the training camp of cycling team Trek-Segafredo in December 2017. This prize of inestimable value will be to select the 10th rider of the Trek Segafredo just for a training session. As an official partner of team Trek-Segafredo, CA Technologies will be able to realize the dream of a biking fan, who will have shown their capacity to measure up to pro runners.
To make it available to fans the thrill of the race
In regards to the partnership with CA Technologies, Viviane Paxinos, vice-president, advertising partnerships, international at Eurosport, said :
“Our collaboration with CA Technologies is helping us to project the cycling fans immersed in the platoon. Their integrated software solutions help to provide an experience that is multi-screens-exclusive to our fans with essential information for a better understanding of the races. We are also excited to extend this partnership by cultivating the passion of the fans of cycling in Europe with The 10th Rider Challenge “.
Peter Simpson, Vice-President, EMEA Marketing at CA Technologies, said : “CA Technologies is excited to be partnering with Eurosport in the service of cycling enthusiasts throughout Europe. Cycling is a passion common to both our brands and we are proud to contribute to The 10th Rider Challenge : an amazing experience for all cycling fans. While our relationship with Eurosport grows, our solutions help improve the integration of data of Eurosport and to provide an interactive experience and immersive for the fans is a real added value. Offering now multi-screen services, Eurosport live racing in a unique way and the tip of the fingers “.
Luca Guercilena, the General Manager of the Trek-Segafredo: “Our team relies heavily on the data to improve the performance of our riders and our equipment. We are certain that the riders fans will discover for themselves the power of the data. CA Technologies is one of our key partners and we are delighted to welcome the winner of the game The 10th Rider Challenge, in our training camp in December “.
Eurosport is one of the first television channels in Europe for fans of cycling, with over 200 days of live broadcasting and 2,300 hours of coverage of the bicycling events major. The programming of the cycling on Eurosport covers the three Grand Tours (Giro d’italia, Tour de France, Vuelta a España) and 25 races of the UCI World Tour.
For more information on “The 10th Rider Challenge” and the terms and conditions of participation :
visit strava.com/eurosport.
About Eurosport
Eurosport is the sports channel number 1 in Europe, which cultivates the passion of the fans and connects to most major sporting events. As the new host broadcaster of the olympic Games in Europe, Eurosport will provide the ultimate experience of Gaming to more people and on more screens than ever before, while bringing the fans to their heroes. Strongly established as the destination for cycling, amazing grand slam tennis and winter sports, Eurosport channels (Eurosport 1, Eurosport 2 and Eurosportnews) accumulate 231 million subscribers in 95 countries in Europe, Asia-Pacific, Africa and the Middle East. Eurosport.com is the number 1 in Europe of the sports information online, with almost 60 million users per month. Eurosport Player, the channel of on-demand video is available 24h/24 – (PC, tablet, smartphone) in 52 countries. Eurosport Events specializes in the management and promotion of international sporting events. More information : corporate.eurosport.com.
About CA Technologies
CA Technologies provides software that helps companies operate their digital transformation. In all sectors, the business models of firms are redefined by the applications. Everywhere, an application that serves as an interface between a company and a user. CA Technologies helps these companies to seize the opportunities created by this digital revolution and to navigate in the Economics of the Applications. Thanks to its software to plan, develop, manage the performance and security of applications, CA Technologies is helping these businesses to become more productive, provide a better quality of experience to their users and open up new sources of growth and competitiveness in all environments : Mobile, Cloud, Distributed and Mainframe. For more information : ca.com/fr.
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