“Damart is back” with a first “concept store” in the cold of lille

The sign at the origin of the Thermolactyl, this material heat-activates and is popular with the timid, had never really disappeared from the city centres of france, with its 90 shops scattered across the country. But she decided to give a facelift. Tuesday, 14 November, the Inhabitants have discovered first-hand the first concept store (” store treatment “) of Damart.

In the middle of the artery that connects the train station of Lille-Flandres is in the city centre, in a listed building and until then occupied by Tati, the textile retailer for seniors has chosen to add to the sales space classic a meeting place and recreation open to all. On a portion of 455 square meters, the customer is invited to discover the collections ” capsules “, such as the one proposed in November by the designer Chantal Thomass, but also the “Lab Damart” and his workshops Do-It-Yourself (” do it yourself “). The client a traditional, which has between 65 and 70 years, is going to have to get used to anglicisms.

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