Chronic. Matthias Müller has done, that an interim of two and a half years at the head of the Volkswagen group (VW), the time to get out of the ” dieselgate “, the scandal of the diesel engines-fixing, which has already cost € 25 billion, and to propel it again in the head of the race in the first place automobile manufacturers, with historical results in 2017. The supervisory board has announced, on Thursday 12 April, that the empire of the twelve marks and the 231 billion in sales will be led by Herbert Diess, head of the VW brand.
Mr. Diess, a Munich-based 59-year-old first interested in BMW’s, has not the reputation of a gentle and it did not go by four paths to convince the members of the board to get rid of Mr. Müller. In particular, the minister-president of Lower Saxony, the cradle of the group, which owns 20 % of VW. I am better equipped to lead the reorganization of the group and accelerate its shift to the new mobility (electric vehicles and autonomous), he said in substance, while ensuring that ” the diesel has a future.” It has, in fact, doubled the profitability of the VW brand, which sold 6.2 million vehicles in 2017.
The group is engaged in an unprecedented transformation since Ferdinand Piëch, grandson of Ferdinand Porsche, designer of the volkswagen Beetle (1938), which was developed by the cluster building up the brands (Audi, Porsche, Skoda, Seat, Man, Scania, Bentley, etc.). Mr. Diess will have to continue with the reorganization of the activities, consolidate the brand in three areas, strong point of the plan “Strategy 2025” of his predecessor : “Volume” (VW, Skoda, Seat), “Premium” and ” Super Premium “. They will be respectively driven by Mr. Diess and the bosses of Audi, Rupert Stadler, Porsche’s, Oliver Blume.
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